Join "shell-ebrity" guests, such as Kristi Yamaguchi and Mr. Peanut, for a skating spectacular! An all-star cast of figure skaters will be "shell-ebrating" the upcoming holidays by skating to some of the most well-known holiday movie soundtracks. The show will be filmed and will air on ABC's television network during the holiday season. Bring the whole family out to this exciting event for some holiday fun!
An extra special treat, come see the "Mr. Peanut" peanut mobile! Kids and adults thrill in seeing one of the most iconic special creations on wheels. Touring throughout the United States, the peanut mobile is in Stockton for this and other special events. Catch it while you can!
Planters Brand Icon Mr. Peanut SHELL-ebrates His 100th Birthday
It’s not every day that a talking peanut blows out 100 candles on a cake in Manhattan’s Times Square. This year, Planters rang in the centenarian birthday of Mr. Peanut, and kicked off a year-long celebration of the nuttiest brand icon in history. This was not Mr. Peanut’s first time in the heart of midtown—he graced a Times Square billboard in 1937 and has rolled through countless Macy’s Day Parade® processions during the past century.
“Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” says Sean Marks, vice president of marketing at Planters. “Mr. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”
Now, Planters and Mr. Peanut are inviting fans across the country to join in the birthday merriment:
- One-of-a-kind Birthday Jars: This May, Mr. Peanut brings his 100th birthday celebration to shelves by transforming his classic Dry Roasted Peanuts jar into three million one-of-a-kind designs. This limited edition packaging features a dancing Mr. Peanut amidst festive, eye-catching fireworks in a multitude of colors and designs. No two jars look alike!
- Mr. Peanut Birthday Greetings: Fans can also help spread birthday cheer and best wishes to friends and family with a personalized birthday e-card read aloud by Mr. Peanut himself!
- Mr. Peanut Birthday NUTmobile Tour: Mr. Peanut and the Peanutters will visit fans from coast to coast to snap and share SHELL-fies, give away fun birthday swag and distribute delicious peanut samples.
Nutty Beginnings
Mr. Peanut was born when 14-year-old Suffolk, VA resident Antonio Gentile won a Planters-sponsored sketch contest calling for a new brand icon in 1916. An advertising agency on the brand later added Mr. Peanut’s top hat, cane, monocle, white gloves and spats to give the legume a sophisticated look. This savvy spokes-nut has it all—a national fan club of Peanut Pals, a plaque on the Madison Avenue Advertising Walk of Fame, and endless style and wit. He will continue to delight nut fans nationwide in this milestone year for Planters.
Fans are encouraged to keep track of Mr. Peanut’s 100th birthday celebrations all year long on Planters.com, MrPeanut100.com, Facebook (MrPeanut) or on Twitter (@MrPeanut), and share with the hashtag #MrPeanut100.